The Build Good Fundraising Podcast

For many of us who grew up with the internet, email marketing seems like a fairly established medium.  But compared to most other forms of

What does a person get when they make a gift to charity?  Most of the time, they’re not buying a product or service. They’re buying

If you’re a regular listener of this podcast, you know intuitively that the donor experience is more important than just getting the gift.  Because a

Have you ever walked into a meeting with a prospective funder feeling nervous?  Maybe you weren’t sure how to lead the conversation. Maybe you felt

Have you heard of philanthropic psychology….or phil psych for short?  It’s the science behind fundraising that first and foremost cares about stewarding the love that

How important is your organization’s brand when it comes to the success of your fundraising? How about your culture?  Today’s guests have a strong point

Have you ever run a phonathon?  They’re a tried-and-true way of engaging donors and raising money, especially for higher education institutions. However, running a successful

Would you like to acquire, keep and upgrade new donors online? And do it all using marketing automation?  It’s possible—by building a digital fundraising factory. And

Is your nonprofit profitable? Do you plan to run a surplus every year? When you cost out projects for funders or donors, do you include

Monthly donors…we all want more of them. Today we’re going to hear how Greenpeace Canada uses a simple email strategy to grow monthly giving. And